Night At A Symphony Can Actually Improve Sales

I recently had the opportunity to attend a symphony led by a great conductor.  As he elegantly moved his arms and his body, I became aware of how his subtle movements connected with the musicians.  A conductor never says a word during the performance yet he carefully coordinates beautiful expressive music.  As I pondered his great […]

3 Ways to Put Your Brand in the Spotlight

The most successful companies and people have a brand identity that puts them in the spotlight. If you search the internet, you’ll find the visual elements such as logo, colors, fonts, and tag line as a definition of brand. But brand is more than words on a page and visual elements – it’s the personality […]