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Category: Sales

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July 17, 2015September 19, 2018Sales

What’s an Essential Key to Persuade Customers to Take Action ?

It’s not the facts that persuade people but a good story that puts the facts in context and guides the listener to making their own decision. Before customers are open to your insight or your product, they want to know who you are and if they can trust you.  If you are new or recently […]

June 29, 2015September 19, 2018Sales

Why is Making a Buying Decision Like Being on the Amazing Race TV Show?

For the customer, making a buying decision is not unlike being a contestant on the TV show The Amazing Race. On the program, she must gather the courage to walk a rope footbridge. Each step toward the other side is taken with great caution and often a fear of failure. That transition from the safety […]

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