How Stories Provide a Pathway for “Aha!” Moments
Nancy Duarte, known for her work with Steve Jobs, Al Gore, Adobe, Cisco and many others, states that incorporating a story into presentations has an exponential effect on outcomes. Proof for this statement is the Apple launch of the iPod and the iPhone. Both can be viewed on YouTube. (https://www.youtube.com/watch?v=bz1ZWvZBGYM ; https://www.youtube.com/watch?v=x7qPAY9JqE4) A story defines […]