How Stories Provide a Pathway for “Aha!” Moments

Nancy Duarte, known for her work with Steve Jobs, Al Gore, Adobe, Cisco and many others, states that incorporating a story into presentations has an exponential effect on outcomes. Proof for this statement is the Apple launch of the iPod and the iPhone. Both can be viewed on YouTube. (https://www.youtube.com/watch?v=bz1ZWvZBGYM ; https://www.youtube.com/watch?v=x7qPAY9JqE4)  A story defines […]

Are you selling to the right brain?

Business presentations are about convincing people to make a change. But it’s not easy to convince people to change. This is because our brains are wired to protect us. Since the days of the cave man, we have been focused on surviving and being safe. Fear and worry set off the primitive response area of […]