Sales – Page 2 – SALES TRAINING SOLUTIONS

Podcast 34 Why Stories Are The Most Powerful Sales Tool

Companies have learned that success is won by telling compelling stories, not by the typical slide show. Business leaders like Steve Jobs, Paul Smith, and Peter Guber achieved outstanding success because they knew that stories have the power to move people to action. Stories capture the attention of your audience right from the beginning and […]

January 15, 2020February 27, 2020Sales

How to Achieve Astonishing Sales Results with Storytelling

Why has storytelling become so crucial to marketing and sales results that large and small businesses are hiring creative storytelling writers and Hollywood producers to tell their story? It is because the world has changed and how we make purchases has changed with it. Traditional marketing, including TV, radio, direct mail, and even billboards, have […]

November 7, 2019November 7, 2019Sales, Storytelling

How to Create an Engaging Environment and Make Your Business Soar

The latest Gallup Poll shows that a whopping 53% of employees are not engaged at work, and 13% are disengaged, including some whose actions will negatively impact the company. That leaves only 34% of employees who are engaged and actively working to bring creativity, productivity, and growth to your company. That means we have a […]

September 17, 2019September 17, 2019Sales, Storytelling

How to Engage Your Audience and Win More Business

The fast pace of today’s digital world has changed the attention span of today’s audience. If you don’t grab your audience’s attention in less than 30 seconds, they will tune you out. So, don’t open with the usual introductory remarks, like thank you for joining me, or telling them what you are going to talk […]

August 28, 2019August 29, 2019Sales, Storytelling

How Good Stories Can Change No to Yes

We’ve all faced customers that say they are happy with the current situation and NO! to making a change. We use our best value proposition or our latest deal. Yet they remain steadfast in their determination not to buy our product or service or support our cause. In their book Switch, the Heath brothers use […]

July 21, 2019July 22, 2019Sales

How to Add Powerful Moments to Your Presentations

During my career as a salesperson, trainer, and corporate event planner, I have learned that people think and remember most in stories and defining or memorable moments. They buy from people they know and like. So, what is the best construction of these elements? How do they fit together to make an extraordinary combination? A […]