Stories – SALES TRAINING SOLUTIONS

March 9, 2016September 19, 2018Sales

3 Ways to Put Your Brand in the Spotlight

The most successful companies and people have a brand identity that puts them in the spotlight. If you search the internet, you’ll find the visual elements such as logo, colors, fonts, and tag line as a definition of brand. But brand is more than words on a page and visual elements – it’s the personality […]

December 7, 2015September 19, 2018Sales

How to Avoid Losing the Big Year End Sale

You’re in the big push for year-end closing of that big sale. Perhaps an award trip or big bonus is on the line. It’s the critical time when you must show that you understand the customer’s situation and have the best solution to achieve their goal or eliminate a problem. You have to persuade them […]

July 15, 2015September 19, 2018Storytelling, Training

Don’t Put Your Learners to Sleep – Motivate Them With Stories

Don’t put your learners to sleep in your next training session. Motivate them with stories. We associate stories with entertainment; therefore, we view them as fun. We don’t think of them as work or learning. Stories grab the learner’s attention and impact them at an emotional level. They will make your training more entertaining and […]

June 29, 2015September 19, 2018Sales

Why is Making a Buying Decision Like Being on the Amazing Race TV Show?

For the customer, making a buying decision is not unlike being a contestant on the TV show The Amazing Race. On the program, she must gather the courage to walk a rope footbridge. Each step toward the other side is taken with great caution and often a fear of failure. That transition from the safety […]