5 Demo Mistakes That Lose The Sale

During my years of teaching and observing sales skills, I have seen many people filled with anxiety when it comes to giving  demos. They are aware of the role a demo plays in decision making. This is a big moment – proof of capability. It must go well for the client to believe your solution […]

How to Resonate, Motivate, and Win Sales

Winning sales reps have learned that you must connect and your message must resonate with the prospect before you can share your insight and convince the prospect to take action. That’s where storytelling comes into the picture. The psychological goal of influence is to connect your goals to your prospect’s self-interest. The goals and self-interest of […]