Sales – Page 5 – SALES TRAINING SOLUTIONS

October 10, 2018October 31, 2018Lean, Sales

Get a Competitive Edge With Value Mapping

Phyllis just returned from speaking at Print18 in Chicago. The following is some insights from her trip Seth Godin gave an engaging, informative keynote speech. Seth provided insights into Buyer 2.0 and how to market to today’s educated, connected buyer. I was delighted to find that my speech linked to the points he made. In […]

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September 2, 2018October 31, 2018Sales, Training

Are these common mistakes sabotaging your launch training?

Research shows that many companies make these common mistakes and sabotage the launch of valuable and innovative products. Don’t let your hard work on design, product development and production fizzle and flop with launch training mistakes. Training sales reps to give the right message to the right customer is an important element in a successful […]

July 10, 2018September 19, 2018Sales

Is Your Value Proposition Missing the Target?

Why You May Be Missing the Target A value proposition is not a single statement but different statements for different types of customers and different situations. Many salespeople attend a class and learn a formula for creating a value proposition. They work diligently to craft that critical opening statement or elevator pitch for customers. But […]

July 19, 2016September 19, 2018Sales, Storytelling

How to Engage Employees and Create a Lovable Brand

What makes some brands stand out in the crowd while brands that once reigned supreme are now extinct or fighting for their life? Those that stand out know who they are. They can tell their story about how they were created and what they value. But that alone does not make the difference. Stand out companies […]

July 6, 2016September 19, 2018Sales

Night At A Symphony Can Actually Improve Sales

I recently had the opportunity to attend a symphony led by a great conductor. As he elegantly moved his arms and his body, I became aware of how his subtle movements connected with the musicians. A conductor never says a word during the performance yet he carefully coordinates beautiful expressive music. As I pondered his great […]