How the Right Sales Metrics Avoid a Crisis

Revenue, number of total sales, and number of sales to new customers are the sales metrics that managers and executives typically track. They are focused on the final result of the salesperson’s efforts. However, applying Lean to sales will show that they are missing opportunities and their sales teams may be spending time with prospects […]

3 Ways to Put Your Brand in the Spotlight

The most successful companies and people have a brand identity that puts them in the spotlight. If you search the internet, you’ll find the visual elements such as logo, colors, fonts, and tag line as a definition of brand. But brand is more than words on a page and visual elements – it’s the personality […]